Simplifying Word Choice - The importance of using simpler, shorter, and more familiar words to convey meaning effectively.

Shorter Sentences - Shorter sentences are advocated for because they are easier to understand and remember.

Gunning Fog Index - The Gunning Fog Index is mentioned as a measure of readability, emphasizing that longer sentences are harder to read. Aim for shorter sentences to enhance clarity and comprehension.

Apostrophe Usage - Guidance on apostrophe usage for indicating possession and contraction. Examples are given to clarify when to use apostrophes correctly, particularly in cases of possessive forms and contractions

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