Start with the end - Begin your writing with the main point or takeaway, similar to how novels often reveal the resolution early on. This ensures clarity and engages the reader from the start.

Clarity and conciseness - In business writing, clarity is paramount. Get to the point quickly to avoid losing the reader's interest.

Email etiquette - The video discusses the importance of subject lines in emails, advocating for relevant and interesting headlines to capture the reader's attention.

Attention span considerations -Given the abundance of emails and information overload, keep emails concise and limit them to one screen's worth of content to increase the likelihood of them being read.

Professionalism and proofreading - The video stresses the importance of professionalism in business writing, including proper spelling, grammar, and formatting.